Types of sponsorship and patronage

Sponsorship and patronage

One of the ETSETB’s priorities is to connect the human capital of the University with that of the organisations that trust us, building research and innovation projects and prestige together through university-business alliances and responding to the need for social and ethical engagement.
 

This collaboration may take the form of:

Sponsorship: This is a tool for corporate communication, which is part of an organisation’s communication policy, strategy and business management. In return the collaborating entity gains a privileged position and heightened visibility in the university community, and the association of brands creates to a positive synergy.

It can be sponsoring:

Donations: Financial support provided to the university for the exercise of the activities for which it has been created, with no counterpart to the beneficiary entity. Its fiscal treatment provides deductions in corporation tax for legal entities (35% in the case of donations to universities, plus an additional 5% derived from the transitional provision 18 of the Law of Universities) or in the IRPF for physical persons (25% of the amount given). The donations are covered by article 20 of Law 49/2002).