Talk: Real time bidding for digital advertising: the perfect ecosystem for machine learning - November 14th
09/11/2018
In this talk, Jordi de los Pinos, proud UPC alumn (ETSETB 93) and founder and CEO of Barcelona based Smadex (one of the worlds most advanced mobile advertising technology companies, recently sold to Entravision Corpooration in the USA). He will explain how Machine Learning plays a key role in his company, and how it is at the core of the next growth phase for Smadex and Entravision.
There is no doubt today that Machine Learning and Data Science in general will play a central role in a large percentage of successful businesses in the world. But if there's one business where Machine Learning has played a central role, and continues to be the definitive judge that draws the line between successful and small businesses, that is Digital Advertising.
Smadex developed a system that is autonomously able to participate in 500.000 digital advertising auctions per second around the world, calculating in less than 100 milliseconds what is the optimal price to bid and win digital advertising space for companies like Amazon, King.com, Adidas, Cocacola, etc
Comparteix: